Future of Broadcasting: Story 2: U.S. Television

Future of Broadcasting: Story 2: U.S. Television; ITN USA: Massachusetts: Boston: INT CMS PEGGY CHARREN (Action for Children's Television) INTVW SOF (Since toy companies always promote products through TV programmes, it has become impossible to create a programme which isn't linked to a toy): - If it's the way -- Helen Keller doll first MS Boxes containing 'GI Joe' toys TILT DOWN more CMS Box containing 'Captain Power' toy, which lights up when the 'Captain Power' programme comes on the television PULL OUT as box is picked up by little boy 2 SHOT CMS TV programme-linked toy CMS CHARREN INTVW SOF (The problem of over-commercialised children's TV will hit every country): - There isn't a country -- actually like it EXT GV Church and modern office blocks TILT DOWN ZOOM IN saxophonist playing in street SOF CMS US VIEWERS VOX POPS SOF - Um, I think it's worse -- as I'm concerned CBV Silhouette of commentator in box as gives commentary SOF and as highschool football game in progress in b/g MS SIDE lines of football players confront each other PULL OUT play starts as other team members wait on side lines and as cheering SOF MS SIDE team members stand in line MS Players jog across pitch PAN L-R as music SOF