Colgate To Eneter "Natural" Market With Deal To Buy Tom's Of Maine

SANFORD, ME - MARCH 28: Tom's of Maine employees work on the deodorant assembly line in the manufacturing plant March 28, 2006 in Sanford, Maine. The Colgate-Palmolive Company announced recently that it's buying Tom's of Maine, the leading maker of "natural" toothpaste. The U.S. market for Natural oral and personal care products is valued at $3 billion and is growing at 15 percent per year. (Photo by Joe Raedle/Getty Images)