Boxes of Cheerios cereal, made by General Mills, sit on the shelf at a grocery store September 23, 2009 in Berkeley, California. General Mills Inc....
Close-up of box of Cheerios breakfast cereal on a countertop in a domestic kitchen, from parent company General Mills, August 20, 2019.
Facade with sign and logo at headquarters of Annie's Homegrown, an organic food maker owned by General Mills, in Berkeley, California, June 5, 2018.
Facade at headquarters of Annie's Homegrown, an organic food maker owned by General Mills, in Berkeley, California, with iconic "Bernie" rabbit logo...
San Francisco, California: Olympic decathlon champion, Bruce Jenner, displays a sheet of him promoting a cereal called Wheaties at a news conference...
Product shot of General Mills' cereal Benefit, which promotes itself as cholesteol reducer, example of new trend in advertising healthiness of...
Young girl sits at a table, digging with one hand in a box of Wheaties breakfast cereal. There is an empty bowl and two toy cars on the table.
This advertisement for Wheaties featuring Hall of Fame pitcher Carl Hubbell was issued in New York City in 1934.
Members of Richard Petty's race crew sit on the pit road wall during qualifying for the 2005 Daytona 500 at Daytona International Speedway in Daytona...
The General Mills logo is displayed on a box of Raisin Nut Bran cereal at Scotty's Market on September 20, 2017 in San Rafael, California. General...
Clint Bowyer, driver of the Cheerios/Hamburger Helper Chevrolet, stands in the garage during practice for the NASCAR Sprint Cup Series Autism Speaks...
Clint Bowyer, driver of the Cheerios/Hamburger Helper Chevrolet, poses during NASCAR media day at Daytona International Speedway on February 4, 2010...
Jeff Burton, driver of the Caterpillar Chevrolet, Clint Bowyer, driver of the Cheerios/Hamburger Helper Chevrolet, and RCR Team owner Richard...
Crew chief Shane Wilson speaks with Clint Bowyer, driver of the Cheerios/Hamburger Helper Chevrolet during practice for the NASCAR Sprint Cup Series...
Beyonce' poses with Beth Brady of General Mills and Vicki Escarra of Feeding America at the United Center in Chicago, Illinois on JULY 17, 2009.
Beyonce' poses with Beth Brady of General Mills and Vicki Escarra of Feeding America at the United Center in Chicago, Illinois on JULY 17, 2009.
Clint Bowyer, driver of the Cheerios/Hamburger Helper Chevrolet, drives during practice for the NASCAR Sprint Cup Series Samsung 500 at Texas Motor...
Clint Bowyer, driver of the Cheerios/Hamburger Helper Chevrolet, and Jeff Burton, driver of the Caterpillar Chevrolet, drive during the NASCAR Sprint...
Kyle Busch driver of the M&M's Toyota leads Jeff Burton in the Caterpillar Chevrolet and Clint Bowyer in the Cheerios/Hamburger Helper Chevrolet...
Clint Bowyer, driver of the Cheerios/Hamburger Helper Chevrolet, watches during qualifying for the NASCAR Sprint Cup Series Auto Club 500 at Auto...
Clint Bowyer, driver of the Cheerios/Hamburger Helper Chevrolet, poses during NASCAR media day at Daytona International Speedway on February 5, 2009...
Clint Bowyer, driver of the Cheerios/Hamburger Helper Chevrolet, poses during NASCAR media day at Daytona International Speedway on February 5, 2009...
Bobby Labonte, driver of the Cheerios/Betty Crocker Dodge, Scott Riggs, driver of the State Water Heaters Chevrolet, and Jeff Gordon, driver of the...
Jamie McMurray, driver of the Crown Royal Ford, spins out with Paul Menard, driver of the Menards/Peak Chevrolet, Ryan Newman, driver of the alltel...
Carl Edwards, driver of the Dish Network Ford, leads Bobby Labonte, driver of the Cheerios/Hamburger Helper Dodge, during the NASCAR Sprint Cup...
Bobby Labonte, driver of the Cheerios/Betty Crocker Dodge, stands in the garage during practice for the NASCAR Sprint Cup Series Daytona 500 at...
Bobby Labonte, driver of the Cheerios/Betty Crocker Dodge, poses for a photo during the NASCAR Sprint Cup Series media day at Daytona International...
Bobby Labonte, driver of the Cheerios/Pillsbury Cinnabon Dodge, stands in the garage before practice for the NASCAR Nextel Cup Series Pepsi 400 at...
Bobby Labonte, driver of the Cheerios/Betty Crocker Dodge, practices for the NASCAR Nextel Cup Series Autism Speaks 400 on June 1, 2007 at Dover...
Crew members for the Cheerios/Betty Crocker Dodge, compete against crew members for the U.S. Army Chevrolet, during the NASCAR Nextel Pit Crew...
Bobby Labonte, driver of the Cheerios/Betty Crocker Dodge, poses during the NASCAR media day at Daytona International Speedway on February 8, 2007 in...
Bobby Labonte, driver of the Cheerios/Betty Crocker Dodge, poses during the NASCAR media day at Daytona International Speedway on February 8, 2007 in...
Olympic gold medal figure skating champion, Sarah Hughes, unveils the latest Wheaties box featuring her likeness at a press conference in Salt Lake...
Bobby Labonte, driver of the Cheerios/Betty Crocker Dodge, talks with his brother Terry labonte, driver of the Kellogg's Chevrolet, during practice...
Former Olympic Gold Medal-winning pole vaulter turned actor, Robert "Bob" Seagren, poses with a box of Wheaties during a 1988 West Hollywood,...
This undated photo shows a special edition Cheerios box, available in select Southeast markets, featuring race car driver John Andretti reading aloud...
Chicago resident Rory O''Conner holds onto his hat and a box of Lucky Charms cereal March 16, 2002 as he marches in Chicagos St. Patricks Day parade....
YouTube sensation Ricky Dillon, voice of Aspen Heitz in DreamWorks "Trolls," hosts General Mills Cereal Bedhead Dance Party on October 15, 2016 in...
Bobby Labonte, driver of Cheerios/Betty Crocker Dodge at NASCAR media day Daytona International Speedway on February 9, 2006 in Daytona, Florida.
Bobby Labonte, driver of the Cheerios/Betty Crocker Dodge, drives during practice for the NASCAR Nextel Cup Series Auto Club 500 on February 25, 2006...
Bobby Labonte, driver of the Cheerios/Betty Crocker Dodge, prepares to drive during the NASCAR Nextel Cup Series Auto Club 500 qualifying on February...
Bobby Labonte, driver of the Cheerios Dodge, during NASCAR Nextel Cup Series January Testing on January 10, 2006 at Daytona International Speedway in...
Wheaties announces the release of a special-edition package honoring the 2005 World Series Champion Chicago White Sox, following their World Series...
Richard Petty and Jeff Green show off their Wheaties golf balls following a media announcement at California Speedway. Wheaties is donating $43 to...
Olympic gold medalist Greg Louganis attends Greg Louganis' Pre- ESPY Awards Wheaties Breakfast for Champions at The Starving Artists Project on July...
Olympic diver and LGBT-rights activist Greg Louganis poses for portrait at Greg Louganis' Pre- ESPY Awards Wheaties Breakfast for Champions at The...
Diver Greg Louganis attends Greg Louganis' Pre- ESPY Awards Wheaties Breakfast for Champions at The Starving Artists Project on July 13, 2016 in Los...
Gymnast Nastia Liukin attends Greg Louganis' Pre- ESPY Awards Wheaties Breakfast for Champions at The Starving Artists Project on July 13, 2016 in...
Gymnast Nastia Liukin attends Greg Louganis' Pre- ESPY Awards Wheaties Breakfast for Champions at The Starving Artists Project on July 13, 2016 in...
Gymnast Nastia Liukin and diver Greg Louganis attend Greg Louganis' Pre- ESPY Awards Wheaties Breakfast for Champions at The Starving Artists Project...
Actor French Stewart, diver Greg Louganis, Vanessa Stewart and Johnny Chaillot attend Greg Louganis' Pre- ESPY Awards Wheaties Breakfast for...
General Mills Cereal hosts Exclusive Pets-Only Movie Experience for The Secret Life of Pets on June 28, 2016 in Chicago, Illinois. (Photo by Daniel...
Jeff Green, driver of the Cheerios/Betty Crocker Chevrolet, prepares for NASCAR NEXTEL Cup Advance Auto Parts 500 qualifying on April 8, 2005 at...
Wheaties announces a new special-edition package honoring Shaquille O'Neal on Wednesday, March 16, 2005 in Miami, Florida.
Wheaties announces that record breaking swimmer Michael Phelps will be featured on one of three new special edition packages, along with gymnast...
Former Track and Field Olympian Carl Lewis speaks with the media after the new Wheaties box featuring his likeness was unveiled June 23, 2004 in New...
